Michael Okyere Baafi, the Chief Executive Officer of Ghana Free Zones Authority holds a B.Ed in Psychology and an MBA in Marketing and Corporate Strategy from two (2) renowned universities in Ghana. He is also at the final stages of completing an MSc degree in Risk Management and Consulting.
He has 15 years working experience in Strategic Marketing, Corporate Decision Making, and Customer Relationship Management at various levels. He has a massive transaction and engagement skills which come on the back of professional competence and results oriented attitude.
Michael is a passionate and aggressive marketer with in-depth knowledge in managing people, consumer marketing, small and medium enterprises marketing and retail marketing. As a dynamic and proactive professional, he rose from a marketing officer to an Area Manager within 5 years in a highly competitive insurance industry in Ghana. Michael is a selfless, compassionate, and exceptionally smart and demonstrates high leadership qualities. To equip himself with modern trends and make him a consummate professional, Michael undertook workshops and seminars in various disciplines in Marketing and Sales, Presentation Skills, Claims Handling and Communication Skills, Small Business Management Skills, Innovation and Leadership.
He is a member of the Chartered Institute of Marketing, (UK) and a part-time marketing lecturer with two (2) universities in Ghana.
Michael was a member of the Trade and Industry sub-committee of the 2017 Presidential Transition team in Ghana that successfully guided a seamless and smooth transfer of power from an outgoing government to an in-coming government.
He’s married and has one (1) son.